Your Business Website Is Crucial To Bringing In The Leads You Want.
2021 will be the year that many small businesses start to realize how important having an online presence is to their business’s success and continuation. With the impact of COVD-19, your leads and potential clients are all looking for ways to stay safe and adhere to social distancing norms. Such norms include opting for online purchases rather than physical store visits. With that said, it has become crucial for small business owners to adapt by moving their offerings to an online platform, catering to their customer’s needs without compromising sales and profits.
What Do You Need To Start A Small Business Website?
To do this, you need to consider creating a website for your business. This, in addition to a social media strategy and possibly an email marketing campaign, can get you the results you want in terms of growth, profit, and business expansion. Getting started on creating your website means understanding what you need to get started. Let’s go through these aspects so you can start 2021 on a high note.
Start With Your Goals
The best way to build a website is to start by laying out the goals you have for your business. These goals should strategize what you want your website to accomplish, whether it is to draw in more leads that convert to clients or a way to establish yourself as an industry leader.
If your business is service-based, your website goal should be to effectively communicate what you have to offer and why potential clients should avail of your services. On the other hand, if your business is product-based, the goal is to get people to add items to their cart and purchase them. If you plan on starting a blog in a specific niche, then the goal is to gain consistent and stable readers who will like, share, and subscribe to your content.
Choose The Perfect Name
After you lay out the goals you want your website to accomplish, the next step is to come up with the perfect name for it. Now, this part is tricky for many people, but it does not require any tedious work on your part. You just need to be creative and on-brand. If you already have an existing business, it is best to use that as your domain name.
The key to choosing the right domain name is to make it descriptive yet simple to remember. Keeping thing these two things in mind will make it easy for potential clients to find you and know what your business is about.
Decide On Your Web Host And Design
As a business owner, chances are you are looking for ways to be as cost-effective as possible, but when it comes to your website, it may be a good idea to hire a professional to structure the site and create the designs. In this case, you will need a web designer and a web developer. If this is not in your budget, you can browse through different web hosting services like WordPress to build your website. Before you decide which web host to choose, delve deeper into the features each one offers. The one you choose should be aligned with your website goals and the layout and design you have planned.
When it comes to your website’s design, the do-it-yourself option is to use a website builder. These website builders usually come with templates and easy to understand design interfaces that you can use to create a compelling and aesthetic experience for those who visit your website. If you really want something out of the box and unique and have the budget for it, you may consider hiring a professional website creator.
Have Compelling Content
The content of your website is what will turn leads into clients and customers. Whether you are offering products or services, the content needs to drive website visitors into taking the action you want them to. Content is also how you show your target audience that you have the industry knowledge and credibility to address their needs effectively. This drives trust, making it a crucial aspect of your website. If you establish credibility and reliability, the conversion rates increase, plus you will gain positive feedback and referrals. Ultimately, content grows your business and opens more opportunities to achieve your goals.
Strategize A Digital Marketing Plan
Now that you have your website is live, it’s time to promote it and get visitors. The way to do this is to use social media platforms like Facebook, Instagram, Twitter, and LinkedIn. When plotting your digital marketing plan, always work towards raising awareness for your website. Use online marketing tactics that compel people to click the link leading to your website. This aspect of starting a website requires consistency and proper branding. Always stay on brand and committed to the effort of capturing the attention of your target audience.
Set Up A Google Analytics Account
Once you are all set with a live website, and you start to get the traffic from your target audience, it’s time to analyze exactly how people interact and behave on your website. The best (and free) option for this is Google Analytics. Setting up a Google Analytics is easy to set up and gives you valuable insights about how people found your website, who is on your website, and if they return.
The information you gather from Google Analytics will tell you whether or not your marketing strategy is working and how you can optimize it to gain more organic traffic that converts to clients and customers. It also tells you what types of visitors are most likely to purchase or avail of your offerings and which leave the site in a few clicks. With that, you can make changes to adjust your efforts geared towards creating a better customer experience in order to achieve your business goals and objectives.
Elements Of The Best Business Website
Let’s discuss further the specifics of what pages you need to have an organized site. The best way to build a website is to conceptualize your sitemap, which shows all the pages you want. The pages of your business website will create a perfect customer experience so that it is easy and appealing to browse through. Here are the “must-haves” every business website needs to make it informative and complete.
The homepage is what people will see first, so it has to tell them who you are and what you do. The content on this page needs to entice your audience and capture their attention within seconds. A website homepage needs to be well designed, on-brand, load fast, and convince visitors to stay on your site to explore more. A good homepage that is able to convert visitors to clients checks off the following criteria:
- Short description of your business
- A brief overview of your offerings
- What value your offerings add to clients
- A clear and compelling call to action
Whether your website is a business to business or business to consumer targeted one, whoever visits will want to know more about the people behind the company. The about page is often the second one people visit right after the homepage, meaning it has to be just as enticing. Use this page to briefly tell potential clients what you are all about, who works with you and what makes you unique from others in your industry.
The about us page is the perfect section to showcase the awards and achievements your business has garnered. It is also great for giving a short and sweet biography of the work each employee does and how they add value to the business’s goals.
The products or services you offer are the lifeline of your business. Without them, there is no business, so it is only right that you showcase them in the best light possible to get potential clients to turn into actual clients. The offerings page should have an organized list of what you want potential clients to purchase. Each offering should come with e brief summary describing what it does and its benefits. Should you need to include further information to describe the offering, make it clickable, leading to a page with full details.
SEO optimized blog posts on your website are a great way to show that your business is a leader in the industry. It is the greatest marketing tool out there at drives traffic and leads to your website. A blog is also a way to express your brand’s voice to share your business’s story and expertise. Plus, it helps you engage your target audience more so you can build a more credible and trustworthy connection with them.
A site map is a simple element of your website that lists down all the pages contained. The sitemap should have links to all your pages and blog posts. Usually, it is located at the footer throughout the website pages, making it easily accessible to visitors.
As a business owner, chances are your inbox is full of emails. Adding an FAQ page can help with that. This page will outline the questions that are most commonly asked by potential clients about your offerings. Having this will save you time from answering every single email with the same answer. The answers to these questions should spark action, so potential clients take the next step and purchase whatever you are offering.
Testimonials and Reviews
The testimonials and reviews page is your chance to show off the positive feedback that clients have. When compiling what to put on this page, make sure to get the client’s permission first. If possible, include their photo and social media account. Such factors will add authenticity to each review or testimonial as they are real people who can be traced.
Being able to contact a business easily makes it easier for potential clients to avail of your offerings and reach out to you with any questions. They like to know that getting in touch with your business is always an option. The contact page should have the following details:
- Phone Number
- Email Address
- Mailing Address
- Social Media Accounts
- Business Hours
All these pages on a business website work in tandem to create the best customer experience possible. Creating a seamless, easy to navigate, and visually appealing website will draw in more leads and potentially turn them into clients. In turn, your business benefits by achieving sales and marketing goals.
A Website That Converts
Creating a website for your business not only gives you a firmer stand in your industry, but it also brings in more potential for lead conversion. Websites are the perfect way to connect with your target audience and, if done right, can generate the sales you want and attract a wider audience looking to avail of what you have to offer. These days, a website for your business is a must, so get strategizing and start reeling in those clients!