Being a business owner in 2021 likely means, you’ve started to move your marketing and sales efforts online. Now that you have a website with all your offerings listed, the challenge begins. This challenge is generating more organic traffic to your site by using SEO optimization strategies that will potentially lead to more sales. Understanding the basics of SEO will help your business website rise above the competition, turning visitors into leads that create potential customers.
SEO Optimization Strategies
Taking the time and effort to increase your SEO has multiple benefits. Out of these benefits, the most important is that SEO improves a website’s ranking. A ranking is where your site appears on SERPs (search engine results pages). The goal is to get as close to the top as possible. If not, then at least on the first page. This way, customers can find you easily.
While there are a number of ways to go about improving your website’s SEO, here are 7 of the best SEO strategies for a new website.
Optimize Your Pages
The first thing you need to do towards improving your ranking is to ensure that all your website pages are optimized. Web pages should be free from errors such as broken images, links, and pages. Moreover, content should steer clear of poor grammar and out-of-date information. One tool that will prove useful in optimizing your website pages is Google Analytics. This tool will help you discover which pages are most popular: high organic traffic, longer dwelling times, and lower bounce rates. You can then use these pages as a guide into what visitors want to see- clear calls to action, vital information, appealing images, or engaging content. After, you can apply those aspects to your other pages.
Applying this basic SEO technique can bring in immediate results in improving your rank and therefore generating traffic. The next strategy that will help increase your SEO is researching and using relevant keywords.
Find Relevant Keywords
Keywords on your website tell search engines what your site and pages are about and shows them the relevant pages regarding what users search for. When SEO was only starting out, many site owners opted to insert broad keywords all over their sites to rank. Nowadays, search engines have adapted in order to bring up better results, not just sites with specific words in them.
There are three types of keywords that your business website could make use of, short-tail keywords, long-tail keywords, and location-based keywords.
Short-tail keywords: These are search terms that consist of no more than three words. They are broad topics that give a general idea of what your website is about. An example would be “SEO strategies.” Such a phrase provides the topic but not the specifics of the topic.
Long-tail keywords: When searching for the right long-tail keywords to use, consider the words and phrases that summarize what your site is about. Such phrases can be up to 5 words and are more specific. Taking from the example above, a long-tail form would be “SEO strategies for business websites.” While there will be fewer people searching for a phase as specific, long-tail keywords bring a specific audience, a more quality type of audience, and your target audience.
Location-based keywords: Aside from including keywords that sum up what your business website is about and what it offers, you should also include keywords that specify the location in which you operate or provide your product or service. Google can’t know where you are unless you tell them. This is where city or region names come in if you want your site to show up for searchers in a specific area. Keeping to the example, a location-based keyword could go something like “SEO specialist in San Francisco.” Such a phrase is even more targeted and will increase your business’s chances of being found by potential customers nearby.
Release Quality and Diverse Content
Speaking of content, a business website also needs to have informative, quality, and diverse content in order for it to rank well. While search engines can’t read the content you have created, it does look for signals to determine whether or not it is worth recommending to searchers. These signals are:
Length: Pages on your website should all have substantial content. This means paying attention to the length. While short posts may be easier to create and you’ll have more, they may not provide your readers valuable information. Keep in mind that SEO is about quality, not quantity. Now, this does not mean you have to start creating encyclopedia-length posts, but all the same, the text you create should add value to readers and contain information that answers their search queries.
Uniqueness: The tricky part about releasing content is finding ways to make it unique and fresh. This is because the amount of information available about any one topic will likely already be saturated. Search engines are constantly scanning for “fresh” and updated content that is timely and accurate. With that, your website’s content needs to catch up. You can’t let content sit for months and hope for higher traffic this way. Always update your content to keep it relevant to the changing times. This shows search engines that your site is not a “dead one” since it is being maintained and updated regularly.
Internal Linking: Most business websites focus on one or two industries or niches based on the services or products they offer. With that, chances are your pages or blogs may relate to each other or overlap in some cases. This is the perfect opportunity to make use of internal linking. Whenever possible, link the content from one page or blog to another. This not only signals search engines that your site is full of useful information, but it also encourages visitors to spend more time on your site and exploring all it has to offer.
Utilize Social Media
(link: how can social media improve) While social media may not directly increase your overall SEO score, it is an excellent support to it. Posting your latest content on social media brings in more chances for an increase in organic traffic. Strategized right a social media plan can draw in valuable leads with a higher possibility of converting into customers or clients. Moreover, you are able to expand your reach. As more and more people follow or like your business pages on social media, the chances of an increase in engagement, shares, and likes also increase. This means that social media is finding potential leads for you and bringing them to your website.
Plan Out A Linking Strategy
We briefly discussed internal linking within your website and how it can increase your SEO. However, there is another form of linking that you need to consider. This is called off-site linking or backlinks. Backlinks are links seen on another website that direct website visitors to your pages. They appear on a header/footer of other websites, blog banners, within an article, or other text content on a specific site.
Such links are critical in having if you want to increase your overall SERP ranking. Backlinks influence your website’s relevance, popularity, and domain authority, all of which search engines consider when ranking your site. Be careful when strategizing backlinks as they need to be affiliated with reliable and trustworthy sites. Having your links posted on unreliable sites can harm your ranking rather than improve it.
Search engines are always on the lookout for websites that consistently provide useful content for users. Because of that, they scan relevant sites and determine ranks quite often. As a way to keep up with this, your site needs to be consistent with the posts it releases. It would be very beneficial if you stick to a schedule. Whether you post weekly or bi-weekly basis, try to maintain your posting schedule.
Additionally, posting consistently also signals your target audience to expect new and fresh posts from you at a certain time and day. This keeps them coming back regularly to your site to see what’s new. In turn, you have a loyal following of organic traffic that you can count on to help increase your ranking.
Consider Using SEO Services and Tools
Generating traffic to your website through optimizing its SEO is something that takes time and consistency. It is not something that you can expect to happen overnight. SEO is also something that continually changes. Following the tips above can bring in the traffic you want; keeping track of new updates and details pertaining to SEO can become overwhelming.
Luckily, there are resources for businesses that can aid them in their attempt to optimize websites. Many agencies offer up professional SEO services that tackle the more detailed portions of getting your site to rank higher on SERPs. Also, tools like SEO Analysis Reports provide useful insight into which parts of your website can be optimized further and which are doing great. Combining services and reporting tools, your business website can start generating traffic and bringing in leads. With some investment in time and consistency, you may just begin to see an ROI in terms of higher sales and more brand awareness.